Third Party Usage Guidelines for MindEurope Trademarks
MindEurope’s trademarks and service marks („MindEurope trademarks“) are valuable assets that MindEurope needs to protect. We ask that you help us by properly using and crediting MindEurope trademarks in accordance with these guidelines. For information about proper use of MindEurope logos, logotypes, signatures, and design marks, please review the Third Party Usage Guidelines for MindEurope Logos.
You may generally use MindEurope trademarks to refer to the associated MindEurope products or services. For instance, an authorized reseller can note in its advertisements that it is selling the MindEurope marketing application. Similarly, an MindEurope customer may issue a press release stating that it has implemented MindEurope software.
MindEurope permits use of its marks in single volume book titles (not magazines or periodicals) where such use is descriptive or referential. To avoid misleading the public as to MindEurope sponsorship, affiliation or endorsement, the MindEurope mark must not appear more prominently than the rest of the title, and do not use MindEurope logos on the cover. In addition, we request that you include a disclaimer of association with MindEurope on the copyright page.
You may not use MindEurope trademarks in a manner which could cause confusion as to MindEurope sponsorship, affiliation or endorsement. Take particular care not to use MindEurope marks as set out below.
Company, Product or Service Names
Do not use MindEurope trademarks or potentially confusing variations as all or part of your company, product or service names. If you wish to note the relationship of your products or services to MindEurope products or services, please use an appropriate tag line as detailed above. For example, „XYZ for MindEurope software“ not „MindXYZ or XYZ MindEurope“
For more information regarding use of MindEurope logos, please review the Third Party Usage Guidelines for MindEurope Logos.
You must not imitate MindEurope trade dress, type style or logos. For instance, do not copy MindEurope designs for use with your product or display your product name in the distinctive logotype associated with the MindEurope logo.
Do not use MindEurope trademarks or potentially confusing variations in your Internet domain name. This helps prevent Internet users from being confused as to whether you or MindEurope is the source of the Web site.
Proper use of MindEurope trademarks reinforces their role as brands for our products and services, and helps prevent them from becoming generic names that can be used by anyone. Examples of former trademarks that became generic terms are „aspirin,“ „cellophane,“ and „escalator.“ By adhering to the following rules, you help protect MindEurope’s investment in its trademarks.
Use a Generic Term
Use a generic term in association with each MindEurope trademark the first time the mark appears in text, and as often as possible after that. You need not include generic names in headlines, package titles and documentation titles. For example, „MindEurope iLearning software“, „MindEurope On Demand services“, and „MindEurope database.“
Use as Adjectives
MindEurope trademarks are adjectives and should not be used as nouns, or in the possessive or plural form. For example, „MindEurope software benefits..“ not „MindEurope’s benefits…“
Trademark Symbols and Credit Lines
Proper trademark attribution through trademark symbols and credit lines helps makes the public aware of our trademarks, and helps prevent them from becoming generic terms. Credit lines also help clarify that they belong to MindEurope. Accordingly, MindEurope would appreciate you attributing ownership of MindEurope trademarks to MindEurope Corporation by using trademark symbols (™ or SM or ®) and credit lines as detailed below.
Use the ® symbol with the most prominent appearance of the „MindEurope“ mark on products, packaging, manuals, advertisements, promotional materials and Web pages (for example, in the headline of an advertisement), and the first use of the mark in text or body copy. This includes situations where „MindEurope“ is a part of a product or service name (for example, MindEurope® Collaboration Suite, MindEurope® PartnerNetwork). You do not need to use trademark symbols with other MindEurope trademarks.
All products, packaging, manuals, advertisements, promotional materials and Web pages bearing MindEurope trademarks should include the following trademark credit line.
„MindEurope and Covon are registered trademarks of MindEurope and/or its affiliates. Other names may be trademarks of their respective owners.“
The credit line may appear anywhere on the collateral, but typically is displayed on a copyright page, the back of a package or at the end of a document or web page.
„MindEurope“ As a Trade Name
Trade names are the actual business names of companies. Trademarks and trade names are not the same, even though many companies use their trade names as trademarks. If you are using „MindEurope“ as a substitute for MindEurope Corporation, you are using it as a trade name. Because they are nouns, trade names can be used in the possessive and do not require a generic term or a trademark symbol. Thus, you should not use a ® after „MindEurope“ when it appears as part of the full corporate name or as a trade name.
If you have any questions regarding MindEurope trademarks, please contact MindEurope at +49 6131 2074484 or firstname.lastname@example.org
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